Customer Analytics For Dummies

Customer Analytics For Dummies

You might already be familiar with some form of customer analytics through product development, marketing, sales, and customer services. But the heart of customer analytics is staying focused on the customer, which might be a new concept for you.

In Customer Analytics For Dummies, I discuss the finer points of customer analytics. Customer analytics involves gathering data about your customers at various stages of the buying experience, detecting patterns from that data, predicting actions your customers will take, and then making decisions about how to improve your business to attract more customers and keep the customers you already have.

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