Adobe Analytics For Dummies provides an in-depth exploration of how to use Adobe Analytics. As an analyst, you face unique challenges analyzing and leveraging data from users who engage your company’s or institution’s web presence. With that in mind, throughout this book we show you how to accomplish essential and complex tasks, and we bring these processes to life by using a range of real-life examples. We’ve also drawn on experiences in the trenches to share globally applicable tips and techniques that you can use throughout Adobe Analytics — especially in Analysis Workspace, Adobe’s most-used analytics product.
In organizing and presenting the material, we embrace and adhere to the easy-toaccess structure of Dummies books: Although you can read the chapters sequentially, they also stand alone as explorations of specific functionalities in Adobe Analytics.